20% growth. Without a single new product.
Lileno: annual Amazon revenue grown from €12m to €14.4m without a new product, through brand architecture, a consistent visual style and premium A+ content.
Brand — Lileno Home
Industry — Home & Living
Collaboration since — 2022
Service — Full service, product photography, lifestyle shoots, videos, premium A+
Result — +20% annual revenue (€12m → €14.4m)
Scope — all core revenue-generating products
A large product range, without a unified brand identity
Lileno had a broad product range but lacked a clear, unified brand identity. Different photographers resulted in highly inconsistent visual styles, preventing a cohesive look. The sheer volume of products further complicated the development of a structured marketing concept, meaning the brand’s full potential on Amazon remained untapped.
Strategy over busywork: from fragmented growth to a scalable brand image
Over the course of our long-standing partnership, we have completely overhauled all core revenue-generating products using an approach that goes far beyond traditional agency work. Using our AI, we analyzed performance data, target audience behavior, and the competitive landscape to derive a clear brand architecture. The key: we divided the assortment into thematic lines, with Lileno Home featuring its own style and Lileno Outdoor another. This created a coherent, data-driven brand image that runs through the entire portfolio, giving each product line a distinct identity that still fits perfectly under the brand umbrella.
- Data-driven brand strategy
Analysis of performance data, target audience behavior, and the competition as the foundation for a consistent brand architecture. - Thematic product lines
Assortment divided into Lileno Home and Lileno Outdoor, each with its own visual direction under a unified brand umbrella. - Content & Premium A+
Optimized product images, a tailored account, and Premium A+ content for a consistent, scalable brand image.
Premium A+ Content that sells, rather than just informs.
Proof That Strategy Beats Sales Volume
The long-term partnership is paying off: Lileno was able to increase annual revenue from €12 million to €14.4 million—a 20% growth and €2.4 million in additional revenue without adding a single new product to the portfolio. This was achieved purely through better presentation and a stronger brand image.
"Growth was achieved exclusively through improved presentation, a clear brand structure, and stronger positioning."
- Annual revenue increased from €12 million to €14.4 million
- 20% growth, achieved exclusively through better presentation
- €2.4 million in additional revenue without new products
- Consistent brand image across the entire portfolio
Your potential is waiting to be unleashed.
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